The Mexican Secretary of Tourism appointed Zihuatanejo as a Pueblo Magic (Magical Town).

This town is one of the 45 new Magical Towns in Mexico.

The Secretary of Tourism, Miguel Torruco, led the naming ceremony.

"The new Magical Towns are incorporated into the vast tourist offer of the country and enrich it to generate greater economic benefits, becoming travel motivators," he commented.

The Secretary of Tourism, Miguel Torruco, highlighted that Mexico now has 177 Magical Towns. Due to their nature, community life, customs, and traditions, these destinations are preferred by national and international visitors worldwide. He stressed that the "Pueblo Magico" brand implies an annual increase of 8% in the Gross Added Value Census of the destination that receives the appointment. In addition, SECTUR will continue to promote these destinations through the "Magical Routes of Color" initiative.

He emphasized that efforts will be redoubled to promote its tourist heritage through the International Magical Towns Tianguis, the Tianguis of Magical Towns, and the traditional Tourism Tianguis of Mexico.

The new Magical Towns are: Cozumel, Ixtenco, Otumba, Zihuatanejo, Córdoba, Ixcateopan, Hidalgo del Parral, and Copainalá. The head of Tourism highlighted that in the 2023 call, they received 123 requests from 27 entities, of which only 87 included complete files.

Certainly, this had been one of the objectives for the beach binomial. Improvements have been made in the tourist infrastructure: a new dock, repaving of main roads, construction of roofs in pedestrian areas, periodic cleaning of all streets and bike paths, and the renewed Paseo del Pescador that make Zihuatanejo at this time one of the preferred destinations of the national and international market.

Tourism service providers are very excited about this news, as the distinction as a Magical Town is expected to represent a greater arrival of national and international tourists for all of them, which would translate into an economic benefit for Zihuatanejo.

The Secretary of Tourism of the State of Guerrero, Lic. Santos Ramírez Cuevas said that "the work carried out by Governor Evelyn Salgado Pineda through the Ministry of Tourism is giving tangible results, since at the beginning of this administration, Guerrero only had Taxco de Alarcón as a Magical Town. Today, with these appointments, it reaches three Magical Towns in total. The Magical Towns Program contributes to revaluing a set of populations in the country that have always been in the Nation's collective imaginary and represent fresh and varied alternatives for national and foreign visitors. Teamwork with municipal governments, the tourism sector, and the new Magical Towns committees were key to obtaining these long-awaited appointments. For this reason, this achievement is historic for the state. Guerrero shines and stands out nationally and invites you to discover its three charming Magical Towns: Taxco de Alarcón, Ixcateopan de Cuauhtémoc, and Zihuatanejo, as well as a Magical Neighborhood: El Santuario in Tixtla."

The Municipal President of Zihuatanejo de Azueta, Jorge Sánchez Allec, commented: "I feel deeply excited to receive this new appointment for Zihuatanejo after we have been working for many years to achieve it, together with Pedro Castelán from the Ixtapa Zihuatanejo Convention and Visitors Bureau; Jesús Gallegos, Director of Municipal Tourism, and with the support of the Secretary of Tourism, Santos Ramírez Cuevas."

And he continued: "Without a doubt, being a Magical Town is the consolidation that we have been working for and will be a great promotion for Ixtapa Zihuatanejo, an appointment that adds to everything that has been achieved, such as the new flights from such important cities as Monterrey, Querétaro, León, and the new flights from the Felipe Ángeles International Airport. Today, without a doubt, talking about Zihuatanejo Magical Town is talking about one more achievement of this beautiful place where we are fortunate to live."

Pedro Castelán Reyna, Executive Director of the Ixtapa Zihuatanejo Convention and Visitors Bureau, mentioned that "this appointment is the result of years of work by the industry to position Ixtapa Zihuatanejo in the top beach places in Mexico and internationally. Through the Convention and Visitors Bureau, the State and Municipal Governments, and the Hotel Associations, we have managed to position our destination in the minds of tourists, proof of which is this distinction. We are committed and will continue to advance to give this beautiful destination the place it deserves."

Discover the beauty of Zihuatanejo.

Zihuatanejo is a small town on Mexico's Pacific coast, surrounded by mountains and a beautiful bay. Its beautiful beaches, excellent weather, and rich culture and traditions make it a popular tourist destination. Now that it has been named as a Magical Town, it is an even more attractive destination for travelers.

One of the main attractions of Zihuatanejo is its beaches. The town has several beaches, including Playa La Ropa, Playa Madera, and Playa Las Gatas. These beaches are perfect for swimming, sunbathing, and water sports such as snorkeling and scuba diving. Playa La Ropa is the most popular beach in the area, with a long stretch of sand and crystal-clear waters.

In addition to its beaches, Zihuatanejo is also home to several cultural and historical attractions. The town has a rich history that dates back to pre-Hispanic times, and there are several archaeological sites in the area, including the Xihuacan ruins. The town also has several museums and art galleries, such as the Museum of Archeology and the Casa Marina Art Gallery, where visitors can learn more about the local history and culture.

Another attraction of Zihuatanejo is its rich culinary scene. The town is known for its delicious seafood dishes, such as ceviche, grilled fish, and shrimp cocktails. Several restaurants in the area serve traditional Mexican cuisine, including mole and pozole.

If you plan a trip to Zihuatanejo, several accommodation options are available, including hotels, resorts, and vacation rentals. The town has something for every budget and taste, from luxury resorts to budget-friendly hotels.

In conclusion, Zihuatanejo is a beautiful and charming town that offers something for everyone. Zihuatanejo has it all, whether you are looking for a relaxing beach vacation or an adventure-filled trip. So, why not plan a trip to Zihuatanejo and discover the magic of this beautiful town for yourself?